Midnight Sun

Coffee for Coffee Haters

Concept Development / Branding / Packaging

The land of the midnight sun is a natural phenomena that takes place in Finland each summer. After a long winter of darkness, the sun doesn’t set below the horizon for over two months, bathing the landscape in a beautiful, warm light - blurring the boundary between night and day. These long summer evenings are not a time for sleeping so, if you don’t like the taste of coffee, how do you stay awake? The answer - Midnight Sun Craft Coffee!

Please note that this is concept work for a student project.